Primary Research Partners
Partnering with primary care teams to advance research - driving revenue, innovation and healthier communities - through inclusive trials.
About Us
Primary care is the front line of medicine, and it deserves a front-row seat in research. At PRP, we help practices become active contributors to the development of tomorrow’s treatments. We work with research-naive primary care practices to remove the barriers that traditionally limit access to trials. Our end-to-end support model enables GPs to diversify income, elevate patient care, and offer their communities access to innovative studies that shape tomorrow’s treatments.
By collaborating with the NIHR, we align our work with national priorities, helping to expand the UK's clinical research capacity while keeping research grounded in the heart of local communities: primary care.
Meet the Team
Dr. Rosia Shah
Founder & Chief Medical Officer
Melissa VanKirk
Founder & Chief Operating Officer
Why Research in Primary Care Matters
Real-World Representation
Most patients are diagnosed and managed in primary care practice — yet the majority of clinical trials take place in secondary or tertiary care. This skews the data and limits the relevance of research findings. Primary care offers the most representative patient populations for conditions like diabetes, cardiovascular disease, and mental health.
Access & Equity
Patients in underserved, rural, or low-income communities are more likely to interact with their GP than a hospital specialist. Offering research at the point of care improves equity, making studies available to more diverse populations — including those traditionally excluded from research.
Earlier Intervention
GPs are often the first to identify symptoms, flag disease progression, or screen for risk. This allows for earlier recruitment, preventative studies, and real-world outcomes that reflect everyday patient journeys.
Practice Development
Being a research-active practice is associated with improved patient outcomes, higher staff morale, and opportunities for team development. GPs gain access to training, additional income, and greater clinical variety.
Our Solution
With Primary Research Partners, GPs are not alone navigating clinical research. We serve as your operational and strategic partner — giving you the confidence and resources to conduct high-quality research without compromising patient care.
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PRP demystifies clinical research for GPs, their staff, and the communities that they serve. We offer full training, oversight, and hands-on support until the primary care practice can execute clinical trials with autonomy.
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We handle contracts, budgeting, invoicing, grant applications, compliance oversight, and documentation support to remove the administrative burden.
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We understand the concern about time, resourcing, and workload. PRP’s solution is tailored to the needs of the practice, providing central coordination or staffing services as required.
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Based on the gap analysis, PRP can offer primary care clinics GCP-compliant systems, SOPs, and risk management.